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Category: Behavioral Economics, Self-driving

Pretty they ain’t. And they don’t look like hot rods either. Let’s admit: they are ugly ducklings. I am talking about Google’s self-driving cars. They come in tha shape of an egg on wheels with some funny colors. And Google even seems to emphasize that with putting some funny art on the doors. But why …

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Category: Behavioral Economics, Innovation

Companies want innovation but do everything to stop it from happening. This paradox is one that puzzles everyone. We desire it so much for us and admire companies that are innovative, but our actions do the exact opposite. Why is that so? Behavioral Economist Richard Thaler gives some clues in his new book Misbehaving through …

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